Researching how companies and organizations use social media

PROJECTS

Craft beer breweries

Overview of Facebook activities of US small breweries


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Multinational companies

In which countries and when did large multinational companies open their Facebook presence?

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Emergency responders

Classification of social media posts from emergency response organizations and their use of social media


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Attitudes to China

What do social media posts reveal about changing attitudes to a particular country (e.g. China)?



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UNDER THE HOOD

Methods and software used in these projects

ABOUT

Hi, I'm Nicolai Pogrebnyakov and I run or participate in these research projects. I'm an Associate Professor at Copenhagen Business School, Denmark.
See my: LinkedIn profile • CBS page